RTG launches a new jingle

RTG launches a new jingle
Published: 11 September 2013
Rainbow Tourism Group has launched a new jingle that is centred on their payoff line "Whithersoever, whensoever with RTG life is nice" and their dancing in the rain thrust.

Dancing in the rain was taken from a quote by Vivian Green "Life isn't about waiting for the storm to pass . . . It's about learning to dance in the rain".

According to Mr Madziwanyika, the dance in the rain thrust was adopted after the RTG team made a deliberate decision to rise above the several challenges the group was faced with at the beginning of the year.

It was important for us to attain a deep understanding of the state that the company was in and then to develop an appropriate strategies to turn around the fortunes of the company.

This meant RTG had to learn how to dance to the tune of cost cutting, intensive performance management and full implementation of several other strategies that were identified at that point.

"For us dancing in the rain was a better option than waiting for the sun to fully emerge. At this point in time as we continue to dance in the rain, we see the emerging rainbow as it shimmers in the horizon. This makes us optimistic of a bright and unravelling future," said Mr Madziwanyika.
- herald
Tags: RTG,

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