Published: 27 January 2014

Competition in the fast food retail business is intensifying as established brands aggressively roll out branch network expansion projects.

New players in the fast food business are adopting innovative practices and focusing on venturing into new product lines, with competitive pricing strategies to lure consumers.

Innscor subsidiary, Fish Inn, which launched last year, sells fast food fish products and has already made an impact on the market.

Fish Inn already has several branches in Harare as well as Chegutu and Mutare.

Chicken Slice maintains that the increase in capacity utilisation ever since the company was formed would provide further opportunities for business growth.

Company director, Tawanda Mutyebere said more branches would be rolled out around Harare, Masvingo and Bulawayo to strengthen Chicken Slice's position on the market.
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