Econet in Zimbabwe Best Buy Award survey

Econet in Zimbabwe Best Buy Award survey
Published: 20 July 2017
The ICERTIAS Best Buy Award 2017/2018 survey has shown that Zimbabwe citizens recognise the companies and brands that offer the best price-quality ratio, with the likes of Toyota, Dairibord, OK, KDV, Zimnat and ZOL coming first place in their respective categories.

Through open-ended questions, the ICERTIAS Best Buy Award survey polled respondents in Zimbabwe to state the products and services they believed represented the best value for their money. Zimbabweans were surveyed on approximately 40 different economic and non-economic categories where their personal experience of specific products and service categories on the Zimbabwe market were addressed.

These categories spanned sectors including retail, food, cosmetics, home appliances, telecommunications and finances.

The ICERTIAS Best Buy Award proved to be very revealing as Zimbabweans selected a variety of both international and domestic brands as their top choices for best price-quality ratio.

Amongst the winners of the Best Buy Award 2017/2018 independent market survey were Dairibord in the ice cream category, OK in the supermarket chain category, Tongaat Hulett in the sugar category, and DStv in the digital television category.

Some of the other category winners included Samsung (smartphone), ECONET (mobile network operator), Toyota (family car), CBZ (banking financial institution), Zimnat (insurance company), ZOL Zimbabwe (broadband internet service provider), ZLG (spring bottled water), LOBELS (candy), KDV (mattresses), Dulux (interior wall paint), COLCOM (frozen food), Joina City (shopping center), Nestlé (powdered milk), Unilever (soap), Softex (toilet paper) and Total (petrol station).

The 2017/2018 Best Buy Award survey has confirmed that Zimbabweans acknowledged, and rewarded with their vote, the brands and services that offered them the best value for their money.

These findings have come from the newest Best Buy Award research survey conducted in Zimbabwe in May 2017 by the Swiss organisation ICERTIAS.

ICERTIAS measures the experience and level of satisfaction with the price-quality ratio of marketed products and services expressed by surveyed participants.

It should be noted that the ICERTIAS Best Buy Award survey does not measure brand equity or market share. This research provides insight into the customer's personal experience, opinion, satisfaction and perception, which are used exclusively to gauge the price-quality ratio of goods and services on the market.
- Agencies
Tags: Econet, BestBuy, Survey,


Latest News

Latest Published Reports

Latest jobs