Econet named in Top 100 best brands in Africa

Published: 30 May 2018

Brand Africa in association with the JSE, announced the Top 100 best brands in Africa on their 6th annual Brand Africa 100: Africa's Best Brands at the JSE in Johannesburg and Econet made the most spectacular first-time entry into the Top 100 at number 40.

The US sports and fitness brand, Nike, is the overall #1 brand in Africa spontaneously recalled by consumers. South African telecommunications brand MTN is the #1 African brand spontaneously recalled irrespective of the continent of origin, while Nigerian industrial brand Dangote is the #1 African recalled when consumers are prompted about the continent (Africa) of origin.

Dangote And MTN Are The Most Admired African Brands. Nike Is The Most Admired Brand In Africa.

Zimbabwe's Econet made the most spectacular first-time entry into the Top 100 at #40.

Highlights - Most Admired Brands in Africa:

• Over 15,500 brand mentions and 2,200 individual brands in the survey
• Nike rises one spot to the #1 most admired brand in Africa.
• African brands up one spot to take 17% (17/100) (+1) share of the Top 100 brands in Africa.
• Europe leads the table with 40/100 (-2). North America with 24/100 (- 2) and Asia with 19/100 (+2)
• Ralph Lauren (+48), Versace (+41) and Reebok (+43) made the most gains.
• Ford (-39),), Etisalat (-31) and Sprite (-38) lost the most ground.
• Zimbabwe's Econet (#40) made most spectacular entry into the Top 100.
• Technology and Electronic brands (29%), consumer (non-cyclical) (19%), apparel (15%), automobile (8%), food (7%) and sports & fitness (5%) categories are the top categories.
• Non-African brands are #1 in 17/23 countries, led by Samsung (8/23), Nike (6/23), Coke (2/23) and Gucci (1/23).
• African brands are #1 in 6/23 countries, led by MTN (2/23), Econet (1/23), Trade Kings (1/23) and Azam (1/23).

Highlights - Most Admired African Brands:

• Dangote is the #1 most admired African brand recalled when consumers are prompted about the continent of origin.
• MTN retains position as the #1 Most Admired African brand spontaneously recalled irrespective of country of origin.
• West Africa (9) with Nigerian brands (4) leads the table, Southern Africa (7) leads with South African brands (5), East Africa (5) leads with Kenya (3) and North Africa (1) leads with Morocco (1) among brands recalled when prompted on continent of origin.
• Southern Africa (9) leads with South Africa (5), West Africa (9) leads with Nigeria (4), and East Africa (5) leads with Kenya (3) and North Africa (1) with Morocco (1) among brands recalled when prompted on the continent of origin.
• West Africa (6) with Nigeria (6) leads the table, Southern Africa (6) leads with South Africa (4) and East Africa (5) leads with Kenya (3) among brands recalled

- online

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